I think BB have got it about right
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So regardless to what you say BB_Azeriel, there is clearly a massive gap already between the paying player and non-paying player.
You have to have cash to burn to make these Silo's work, so why not just make them more efficient in the first place (as Energyman stated) and you may get more people investing in Gems...
I have never paid a penny of real money to play this game. I have a vet general - thanks to last Easter's event and to the help my guild gave me, I have a grim reaper and more than 15 Silos thanks to this event, saving up my resources before the event and help from some guildmates in trading my goods for pumpkins and silos (I personally don't enjoy the trading and spend 12 hours a day at work).
I am now in a position to help repay the help I have had from my guild. So we have been collecting pumpkins to help lower level (especially non-paying) players get their grims and silos.
Overall I think BB have the balance about right. Yes I have progressed slower than others who have purchased gems and got themselves fast generals, silos and vets earlier in the game than I have. Yes I have had to spend more time than they have re-building fields and wells and mines. Yes the build queue is a pain but you can chat and adventure while you do this or do it while you are watching the TV. In my view the advantages in time and effort that the paying players get is fair.
(I did eventually give in and order 2 starter packs in late August so I could get myself a couple of fast generals but they stopped making them before my order was fulfilled. Now I realise I didn't need them - I just need to overproduce a few things so I have plenty to sell.)