We had a new system for guild quests and that saw a lot of good little guilds break up and members leave for greener pastures. People also feel the new quests can become expensive when repeated. I really look forward to the shop vote and getting to see what goodies will be on offer. ONE watermill or a second rate explorer? Other items i never buy anyway, but they seem very expensive. I've already heard mumblings about "not worth doing gq everyday," and "may as well play solo, not be in a guild."
Are BB trying to kill off a big part of the game, or just the guilds?
My suggestion is, just delete these parts of the game rather than leave them to suffer over a long period of time :(