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This is my guild house how I see it (lvl 2):
http://s23.postimg.org/66qejwlmj/Screen_Shot005.jpg
and this is how it see my guild member and admin (lvl 1):
http://i.imgur.com/M2WiMS8.png
Also, I see his guild house like lvl 1 (I know his house is not important if he is not leader, but he was one time, and gave me guild back):
http://s13.postimg.org/m7ok6gxon/Screen_Shot004.jpg
and he showed me he see this (lvl 2):
http://i.imgur.com/zEZkjKW.png
How can it be?
I believe this is a weird thing that changes with Guild Members but only to the Guild Leaders (or so I've heard on the grape vine). But as your images show, maybe it's only those who have Guild Houses built (on their own island) that see it at a higher level.
Not sure what the margins are, but the Guild House actually has changes up to level 5. How many Guild Members do you have?
it is various, I had more than 30, now just 19, but I see my guild house is lvl 2 and when my friend come on my island he see lvl 1 :-(
even friend who is not from my guild
Could it be that because you have added additional membership so you see it as higher level but as them memberships are not filled then others visiting see the level lower.
So if you for instance added as many additional memberships as you could to get the building up to level 5 you would always see level 5 where people visiting your island would only see the level that is represented by actual members in your guild.
It's something hinky in the code, there are five images (somehwere) but only levels 1 and 2 ever show in-game and only the Guild House owner can see the level 2 graphic when they have more than 25 slots, any visitor just sees it as level 1.
Weird, but that's what it's been doing for pretty much ever I'm afraid, I'm not sure if it's ever shown the higher levels.
I have a gem one and normal one, I see them myself as lvl 1 and 2. but everyone else sees them as the same type