you have a point totomok, BUT... as this pack is hard copy only and not a downloadable version, people will have to pay postage on top of the normal price which makes the box actually MORE EXPENSIVE than buying gems in game.
I still dont understand why they dont sell downloadable packs as it would cut out costs for retailers, people would be able to buy world wide, it would be much more sustainable for the planet as we dont need the CD's and much more people would buy it IMPULSIVELY as you will be able to get the goodies instantly and not wait for the post.
to me, it seems they should sack their marketing manager and take on someone more realistic.
that would be a win-win deal for both ubisoft and the players