All the stuff we've had the last year, it just makes the game more complex. Guildcoins & guildmarket, starcoins, it is just more of the same. It's overwhelming for a new player and it doesn't add to the gameplay. It's not more fun.
We need something to do when we're lvl 50 and we're rich.
People suggested more room to build on the island, but that's not it. That's just more of the same.
Collectibles is just another clickfest.
What we really need is a new challenge. And why not kill several birds with one stone?
We could have all lvl 50 players in a guild work together to build a lighthouse.
When it's build, this lighthouse would attract foreign trade and we could trade them for wheat. The wheat would be distributed evenly amongst the members of the guild and this would allow to demolish farmers and silos, freeing up more room on the island.
Or, the guild would be able to make an "expedition" and that would lead to a source of wheat...