A more cynical version of answered questions.
But my guild is very small. Would this mean that I'm being punished for not having a lot of members?
Yes of course. We have reworked the guild quest rewards so that over all everyone gets their rewards boosted compared to the previous iteration. However those with less members than other guilds will still be punished for it because the reward is still based on member participation thus if you have more members that participate you get more rewards. If you have fewer you get less rewards. Conclusion: If you want more rewards you need to leave your small guild of close friends and join a zerg guild full of strangers.
Do these changes mean that kicking inactive players is encouraged?
Yes of course. Nothing has really changed in this regard. Inactive players were removed from the guild quest pool under the old system so didn't hold up the rest of the guild anyway. And those active players that slacked while active but didn't/couldn't complete the guild quest in a timely manner were at risk of being kicked. Little has changed with this since if guild leaders see the same person never completing a guild quest time and time again the pressure will still be there to kick them and bring in a new member that will so the guild over all can get a better reward each day.
We believe that playing in a guild should provide no real guild activity or co-operation. If we did then we would have created quests that had more depth than an individual member completing what is essentially a single player quest and then providing an accumulation of how many members in the guild do this single player quest so a few more rewards can be handed out.
Has anything changed on the already existing quests?
Yes. We wanted to make sure our pointless guild quest sinkhole system couldn't be bypassed by a few gems each time so have now made the gem cost an extortionate amount like everything else in the game.
Hang on, the gem prices go up, but the individual rewards don't? That's very unfair!
Yes we know but we don't care. Instead we'll tell you some bull plop about devaluation when in reality the only thing that devalues guild coins is when what you can buy with them is a pile of manure.
Having a 24-hour limitation really puts a lot of pressure in our guild...
Guild quests were never intended to be in the game. We were hoping for just a button the player presses which takes them to a credit card details form where we charge them £10, give them a thank you screen then send them back to Google. But we suspected the players might want something more than that so we've packed the game with plenty of pointless, useless and boring content like guild quests.
Some quests are just unbeatable in 24 hours!
Yes we know but rather than adding some polish to a new feature and making sure it meets the high standard our players expect we just did the basics needed to get 'something' out there and will eventually get around to fixing everything wrong with it.
What are the plans for "the infamous quests that nobody wants to do"?
Leave them in there for as long as possible till we can figure out some quests that are just as bad. In the short term we'll provide an answer that doesn't actually give a direct answer to obfuscate the matter.
Why don't you do guild-wide cooperation quests, or something like that?
Because that might actually be fun. We're trying to make money here, not a game you crazy people! Instead we prefer to provide a system that superficially looks like guild members are collaborating to achieve rewards but in reality are just doing another single player quest then waiting/hoping others in the guild do the same thing.
Great translation of the real meaning ... thank you .. and altho tongue in cheek it seems very accurate