Thanks for all the responses but not one of you managed to address the question,
"I don't understand why a company that relies on people to spend as much time as possible playing their game, to generate income through gem sales, would come up with a content upgrade that by the looks of it will reduce the amount of time a person will spend online on their game."
Figures used are from guides (
http://val-system.dk/val/index.php/adventure-guides) on this forum and are ("about", Roughly" on "Average") not exact, just there to highlight a point. I'm half way through lvl 73 so am well aware of the exp grind and welcome any new content provided it is not going to change the way i choose to play this game.