The last year at events BB give us the ability to gain more XP from adventures
this is good because "force us" to do adventures and raise levels
But this lead us to stop doing everything the time between events because most of us waiting the next X2 or X3
I spoke with my friends in game and we agree that we need to have a motive to do something in game this "dead time"
My suggestion is to have something like faction war but not pvp.
And explain
When a faction member do an adventure he win points for his faction.
At the end of the week or 2 weeks or a months the faction who earn the most points gain some gifts for all his members
(sorry for my bad english)