I left a guild recently because nearly every day the Guild Quest I got was telling me to complete an adventure.
( i felt i had to leave because I didnt want to bring the guild down by not completing the GQ )
I found this was forcing me to play the game in a way I didnt want to do ie dictating to me when I did adv and even which ones.
I wanted to play a long adventure over a few days but I simply could not start these because everyday Id get yet another
"complete X adv"
Why not give the player the choice of say 2 of 3 guild quests for different amounts of rewards ie more for an adv and less for a simple res production. then the player can choose something that fits in the way they want to play ?