There is nothing I can see in game that says Kitty Lure needs Wool.
There is a mention in here on the Dev Diary, but not in the game. As such, low-level people can buy it and then find they can't produce any because they don't have wool thus effectively wasting the Christmas Presents (unless they keep playing until they are high enough, of course).
Either add something to denote that you need to be high-level to get the wool ingredient or prevent lower-level players from buying it.